The Internet has become one of the key drivers of social evolution. It has changed our lives in more than one way and has introduced several concepts, which were hitherto unknown to us. Content writing is definitely one such concept. Content writing or online content writing is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. It is the process of planning, writing and editing web content, typically for digital marketing purposes. In other words, content writing aims to provide the ” speech” to a website, summarising what the website is about and explaining what it can offer to its potential customers. It can include writing blog posts and articles, scripts for videos and podcasts as well as content for specific platforms. In general, majority of the content writing organisations offer the writing of article copy, blog posts, press releases, web page information, product descriptions and other corporate material. While different pricing scales apply to these categories, most providers charge a fixed ” by the word ” rate for the job.